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Marketing, SEO and the Mobile Web

Our web development team intuitively understands that smartphone users don't browse the web in the same way as laptop and desktop users. Last week, Forbes published an in-depth look at the changing landscape, contributed by a UK-based SEO and web design firm. Articles like these help us systematize our approach to creating content and developing for the mobile web.

The Library as Art Space

A small wall area or empty space can be turned into a large-impact community resource that guarantees more visitors and revenues to your library. A …

How to Get the Most Out of An Internship

Currently looking for a spring internship? Or are you a business looking for a student intern? The schedule and assigned duration of the internship will shape its direction and success. Both parties should discuss early on their respective expectations and goals—intern experiences should be eye-opening and enriching for all involved, and this is one way to ensure that happens!

Salute the Super Pages: Treasuring Teen Team Members

Teen and young adult library pages can help provide an extraordinary customer service experience for visitors. Mobile and visible, their energy and enthusiasm can be cultivated …

Employment in the Digital Revolution

Data management systems automate and simplify repetitive administrative tasks, freeing up personnel to focus on business development and client relations. Previous “revolutions” had the unfortunate side-effects of making the jobs of tens of thousands of unskilled laborers obsolete and decreasing the number of workers required to complete a given task. Happily, we have not seen a similar trend today in the deployment of data management systems.

Libraries Essential for Disaster Response

Since our run-in with Hurricane Irene in August, the New Jersey State Library is pursuing FEMA certification for our branch libraries to serve as community …

Building Your Business on Trust

Our role—plain and simple—is to build a bond of trust between clients and their intended audiences. Whether recruiting nurses, publicizing important research, building a web interface or surveying customers (in nine different languages, no less)—regardless of the focus of a project, it’s all about developing authentic and personal bonds.

All Hail the Library Card

We've said it over and over again: public libraries may be under pressure to keep up with technology, but the digital age has only brought …

Punctuation kills, thrills

Regardless of where you come down on the Great Serial Comma Debate, the thing to remember is this: when writing for a media audience (news releases), use AP style.

Get from Point A to Point B with a Brand Standards Guide

The most complete guides include valuable company information, such as mission, tagline, key messages, target audience(s), editorial style, proper and improper use of the logo and/or brandmark, color palette and font specifications.

Spare Change and Big Bellies

Here's an easy way to get donations at your library. The "big belly banks", available from a variety of sources online, are a fun way …

User interfaces: Classic or clunky?

Our challenge as web developers and designers is to give the user intuitive control over all aspects of the system that they require and no more. The user needs to “feel” in control but also be secure that they won’t mess anything up through ignorance or carelessness.

Invest in Your Company through Advertising

It’s clear that cutting advertising in a down economy is “penny wise and pound foolish.” But even in the best of times, a well-crafted advertising plan is a sound investment in your business.

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