01.15.20
New library directors take note: those first few months are all about listening and learning. Focus on your staff, your trustees, and the community, and you’ll be golden.
Blog
Podcast Episode: Build a Better Board
12.06.19
Constructing a strong board is all about recruitment, composition, and management. Ready to find the right advocates for your library?
How to Write an RFP for Library Strategic Planning
10.01.19
Why hire a strategic planning consultant instead of going it alone? RFP do's and don'ts for a smooth process that results in finding the right consultant for your library.
Podcast Episode: Assemble an Effective Strategic Planning Committee
09.04.19
Who should be on a library strategic planning committee? How to manage committee politics? What is the committee's role before, during, and after the plan is developed?
Deflating the Hierarchy. Pumping up the Flat.
08.26.19
Top-down versus participatory library leadership as the profession embraces innovation and customer-centrism.
Podcast Episode: Pass a Millage Increase
08.07.19
Lisa Hoenig, Director of the Ypsilanti District Library, provides useful direction and insights for libraries working to raise operational funds especially in communities that were hard hit by the downturn in the economy.
Who’s Comparing? Benchmarking Library Performance
07.23.18
Benchmarking is a comparison of performance measures between similar entities against recognized standards. Library benchmarks are typically comparisons of numerical statistics such as circulation, visits, …
Prefab vs. Custom Solutions for Social Media Feeds
05.22.18
If your site has social media icons linking to the social platforms, you may be just fine as-is. However, if there is content on your social media platforms that would complement the site’s content, consider adding a new display section to your website.
Good Design Matters: Bad Design Hurts
05.03.18
Good design produces brand recognition and loyalty. It can lead to sales and community integration. But what about bad design?
4 Tips for a Better 404 Error Page
04.10.18
If done well, a 404 page shows your commitment to a positive user experience, retains the user, and puts a smile on their face.
Marketing You Can Believe In
03.20.18
We know that we have used our marketing superpowers for good. And that’s a day’s work you can believe in.
Charlottesville Marketing and Design Agencies
09.05.17
Often, we are reminded of how fortunate we are to be working in Charlottesville, Virginia. Marketing firms in this part of the world set a …
Good Design Matters: The Benefits of Hiring a Professional Photographer
08.17.17
Custom, professional photographs are the foundation of good design. Without them, marketing is lifeless. Do yourself a favor: hire a professional photographer.
3D Printing (for Free) at Your Library
08.01.17
Several years ago, the idea of printing objects seemed extraordinary. Now, it’s more mainstream and available to the public, particularly through libraries. Curious to experience 3D printing firsthand, Ivy Group programmer Landon Dorrier popped over to a local Charlottesville library to get hands-on experience.
How to Get the Most Out of Your Content
07.20.17
Content marketing is an investment of time, effort, and money—make sure you get the most out of it with the three “re”s: repackage, reframe, and repost.